5. THE EMAIL MARGIN MACHINE: HOW AFFILIATES AND OPERATORS MONETISE USERS BEYOND THE FIRST CLICK

THE EMAIL MARGIN MACHINE: HOW AFFILIATES AND OPERATORS MONETISE USERS BEYOND THE FIRST CLICK

For many affiliates and operators, monetisation stops too early. A user database can continue generating value long after the initial conversion — if email is treated as a revenue channel rather than simply a reminder tool.

In this Mastermind Session, William Soares Pinto and Lisa Moskotova will explore how email can drive acquisition, reactivation, cross-sell and long-term retention.

The discussion will focus on:

• Where is the real money in email today — acquisition, reactivation, cross-sell or long-term retention?

• At what point does aggressive monetisation start damaging the value of the database?